Effortless style aside, it isn't always easy being Gwyneth Paltrow. She would probably even be the first to agree.
And it turns out that trying to achieve what Gwyneth has achieved is pretty difficult too—if not, as we continue to suspect, impossible. Blake Lively revealed this morning via Vogue that she is shuttering her lifestyle website Preserve after about 14 months, admitting that it never caught up to its "original mission," to make a difference in people's lives.
And we give her self-awareness props to know that Blake lively gor en gwyneth paltrow difference wasn't always going to be "meaningful" and would, in fact, sometimes be "superficial.
Blake Lively's best looks. But while the going must have been rather rough to prompt Lively to close up shop after barely a year, it's not a failure on her part. Rather, the very common business development only serves to prove that Paltrow has really achieved something special with Goop.
Maybe Lively and, though the jury's still out, all these other celebs-turned-amateur-curators never stood a chance in the shadow of Gwyneth's burgeoning I'll-have-what-she's-having empire, which might have cornered that very specific niche market just by sheer virtue of being the first—or at least the most high-profile—of its kind when it launched in Not to mention, aside from Reese Witherspoonwho launched Draper James in May, Paltrow's also simply a bigger star than all the curator-come-latelys.
The cupboard is already filled with Martha Stewart cookware after all. But the simply-yet-confusingly named is it all lower-case, all upper-case, it is OK to refer to it in title case?! It has become a pop culture touchstone, rife for parody, imitation and, yes, influence—all three being the modern-day benchmark of success.
Gwyneth Paltrow's best looks. Lively never said that she wanted to be like Paltrow in fact, she seemed to be trying to distance Preserve from Goop as much as possiblebut it was impossible for her to try and start a curated-lifestyle website without the inevitable comparisons. It certainly held no distinction for Stephen Colbertwho zinged both with his "Covetton" bit on the Late Show last week.
A zing duly returned by Goop, because Yes, Goop is its own person who does things like laugh. Whether you fall into the dazzled, disgusted or disinterested category when it comes to Goop, that doesn't change the fact that Gwyneth figured out a way to take what she was already doing and become a taste-maker—so, basically everyone's dream job. Of course, once you've usurped everyone's dream job you inevitably become a target of ridicule—but Paltrow has handled that with aplomb and kept Goop out of the muck.
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Move over Gwyneth Paltrow – Blake Lively has launched her own website Sign up to the Media Briefing: news for the news-makers. Actress Gwyneth Paltrow arrives on the red carpet during the amfAR The actress and Goop entrepreneur spoke to TIME for a story in the issue founded by Blake Lively, Reese Witherspoon, and Jessica Alba—all of.
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